Becoming a recognised high-end florist in London hasn’t been easy for Natasha Van De Minkelis, the Founder of Floral Couturier. Her story starts with falling in love… with flowers.
Once upon a time, there was a girl who loved flowers. She drew her inspiration from all things floral: majesty of irises, the sweetness of lilies-of-the-valley, richness of peonies, wisdom of asters. First, it was just admiration, but as the girl grew older, she started dreaming bigger and decided to make flowers her life’s work - the one she could enjoy every day, from the moment she wakes up till the last warm yellow rays of the sun waft through a window.
She pursued her dream with vigour of action and travelled the world to gather the particles of flower knowledge. She learnt the patience of arrangement techniques from the Japanese masters, familiarised herself with the business side of the flower trade in Holland, and discovered the science of adding a soul to the beauty of luxury flower bouquets in Russia. But the location was not significant. She knew her passion would drive her to success anywhere. Finally, her life venture was becoming real. That’s how Floral Couturier was born.
We don't design flowers, we create beauty
The fragrance floats in the air, visitors are waiting with excitement, everything is in motion… The Chelsea Flower Show starts. This is the event of the year in the flower industry, and everything needs to be perfect. The year 2016 was exceptional for Floral Couturier: the business won a gold award for the flower installation - one of the little girl's ambitious goals was achieved. There were many more to pursue. For instance, becoming a top florist in London. Why? Because she is a perfectionist, and perfectionism runs in her blood, it comes from within.
Since its foundation in London in 2010, Floral Couturier has successfully partnered with the most prestigious venues, including Luton Hoo Hotel Golf&Spa, Mari Vanna Knightsbridge, One Hyde Park,Virginia Water private sector, Chelsea Longines Global Tour and organised some of the most exclusive partner events for Grosvenor Casino group, Bernie Ecclestone, Elite London Aviation show, De Grisogono to name a few.
Every single detail matters when it comes to real flowers: their lifespan, the quality of the products you are buying, seasonality. But without adding creativity and artistic spirit and, of course, having a fashion sense, there would be no success in the flower business.